Laker Girls Livin’

Follow the Laker Girls Livin’ and get connected to their performers.

In the March 2019 Podcast former NBA Game Director Amanda Greco and I discuss the branding and positioning of your entertainment teams (specifically dance teams) including how they are positioned on Social Media.  Here is an example of some creative branding that positions your talent as more than just eye candy while providing some context into who they are. Sharing personality is a great connector for performers and this “Laker Girls Livin'” series on the Laker Girls IG account is great for providing some backstory to the women on the team.

In this series from the team they share “Things they Love” and dancer note their favorite things in life.  Simple and effective branding that puts the women in real life settings and offers fans some backstory into what makes them tick.  Fun and interesting and its not relying on overt sexualization of the dancers, which is an important consideration.

Hear more on all things Dance-related with Amanda and Cudo on the podcast. Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zach Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed topics from developing talent to building a home-field advantage.  Free One Month Trial is available now on PLUS.

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