Even a simple and inexpensive branded giveaway can have significant value to a fans. By creating brand recognition, a positive association, encouraging loyalty, and creating buzz, teams are using branded giveaways as a cost-effective marketing tool to help grow their brand.
Recently we found the Cannon Ballers using an air freshener giveaway to connect their brand with safe driving and driving distraction free. The partner for the giveaway was IIANC, a trade association of independent insurance agents.
Join us for a Sunday of fun on April 23rd!
– Distracted Driver Awareness Day and a Car Air Freshener Giveaway presented by IIANC (first 1,000 fans 18&older)
– Bark in the Park presented by Subaru Concord
– Post-Game Kids Round the Bases presented by Jocko's Mini Golf pic.twitter.com/N3Q7xh3CCx— Kannapolis Cannon Ballers (@Kcannonballers) April 20, 2023
The giveaway, like any successful branded giveaway is effective in a few ways.
- Builds brand recognition: By distributing branded items like pens, keychains, or stickers, you are essentially giving customers a tangible item that they can hold onto and remember your brand by. Every time they use the item, they will be reminded of your brand and what you offer. This helps build brand recognition, which is a critical component of marketing success.
- Creates a positive association: When you give customers a branded item, you are creating a positive association with your brand. This is because people tend to have positive feelings towards free items, which can translate into positive feelings towards your brand. Inexpensive giveaways can help create a positive image of your brand in the minds of your customers.
- Encourages loyalty: When customers receive a branded giveaway, they are more likely to feel appreciated and valued by your business. This can lead to increased loyalty and repeat business, which is essential for any business to thrive. A small, inexpensive branded giveaway can go a long way in creating a positive relationship with your customers.
- Creates buzz: Inexpensive branded giveaways can also create buzz around your brand. When customers receive a cool or useful item, they are likely to show it off to others, which can lead to increased brand awareness and exposure. This can be especially beneficial if you are launching a new product or service and want to create some buzz around it.
Scents are a powerful tool in connecting with customers and creating a memorable brand experience. By incorporating scent into your marketing strategy, you can enhance brand recall, create a sensory experience, establish brand identity, and evoke emotions that align with your brand values and personality.
Gameops.com has inexpensive Air Freshener options, many for less than $1 in most quantities. Die-Cut option is available, printed on 2 sides in full-color.
You are just five easy steps and 15-21 days from this fresh smelling giveaway.
- Send us your file in vector format or high resolution image. If you have a die cut design you can indicate in order. Please choose the scent you wish you have for your order.
- Our team will send you back a high res proof of your file for your approval.
- Once you sign off on the artwork we will move your order into production.
- Your order for custom air fresheners will be ready in 15 working days.
- All of our air fresheners come professionally bagged to preserve scent and are printed on both sides for no additional cost.

Air Fresheners
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Trading Cards
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Image by starline on Freepik