Recap: Home Field Advantage with the Texans

Jackie Maldonado and Andrew Johnson explain how they help bring Home Field Advantage to the Houston Texans.

Director of Game Presentation & Live Entertainment Producer Jackie Maldonado and Mascot Program Manager Andrew Johnson created in-game “Progressions” to create atmosphere without cutting into corporate feature inventory for the Texans. They share their solution and we’ll look at how this innovative thinking can help reshape the entertainment/corporate inventory balance in any sport.

Jackie Maldonado and Andrew Johnson created in-game “Progressions” to create atmosphere without cutting into corporate feature inventory for the Texans. They share their solution and we’ll look at how this innovative thinking can help reshape the entertainment/corporate inventory balance in any sport.

The model can be adapted to other sports, but their football example follows simple Loud, Louder, Loudest steps that use the game flow to build fan response.  The mascot is used as the primary conductor and it allows them to tap into Toro’s connection with the fans and build the desired fan response in-game.

The use of their entertainers this way also gives the team the chance to feature their entertainers with useful entertaining content that does not reduce valuable time out inventory for sponsors.

We also discussed in-game communication, mascot and dancer placement, changing on the fly and more.

The full video from the Huddle is available on Gameops.com Plus for our members.

You can join these calls as Member of the Gameops.com Plus. We have a One Month Free Trial for everyone, you can sign up here.

Gameops.com Plus is our value-added membership site. It is a network to enhance the fan value of events.  Three times a month we gather for a hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Jonny Greco, John Franzone, Barry Anderson, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. January calls feature Cameron Hughes and guests from #TagBoard on the Gameops.com Plus Network.  Free One Month Trial is available now on Gameops.com PLUS.

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