January 20, 2021 0

Seven Nation Army as a Stadium Classic

What makes the music in Seven Nation Army so perfect for a sports stadium? Read on…

January 8, 2021 0

Costumed Responsibility

Dressing the part of another character doesn’t free you from the responsibility of what you do in the costume. A stark mascot reminder from the January 6th DC riots.

September 14, 2020 0

2020 Water Cooler Moment Bracket

Our crack crew looks at the best moments of the month as we build toward naming the best Water Cooler Moment of 2020. (updated monthly)

May 11, 2020 0

What Will This Look Like?

What will sports look like post-shelter at home? We look at the new landscape.

March 30, 2020 0

Do the Five Challenge

Wrap-up on our DO THE FIVE Mascot Challenge, including the amazing winning post by The Spurs Coyote.

August 26, 2019 0

You Owe Them Your Best

Fans may be seeing OKC Thunder mascot Rumble for the first time or the last time, but they will always see his best effort.

February 28, 2019 0

Fun is Good: The Book Review

Fun is good is ideal reading for anyone who wants to get more than a paycheck out of their life’s work, and is even more for anyone working specifically in sports marketing and promotions. Cudo reviews the book.