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Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

Zambabi in Tampa

Tampa Bay has the biggest Zamboni spectacle with the smallest Zamboni ride.

These Refs DO Know Jack

NBA Refs produce a clever video and a good model for turning a current event into great content.

Shadowy Padre

Great scoreboard content from the Padres, who clearly watch a lot of TikTok.