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Working to Scale in Richmond

The measure of success from two different teams is remarkably similar.

We looked last week at the Pirates online shirt toss, where they asked fans to reply for the chance to win a shirt in a virtual shirt toss. (Pirates’ Viral Shirt Toss). They had about 1500 fans replay.

Today we look at a MILB team who did the same thing, noting how promotions are always to scale.

The Richmond Flying Squirrels did a similar promotion.

Interesting numbers that are pretty similar as far as response rates.  Pirates had around 1500 replies with 750,000 followers (a little under .2%) and the Squirrels had 68 replies from their 43,000 follows (.16%).

Of course measuring your success isn’t always apples to apples, but some simple math will help you see how your promotions and engagement are stacking up.

See more from the Pirates here.

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