Certainly a lot of talk about this new sponsorship of Kiss Cam by the Golden State Warriors.
JUST IN: @Warriors “Kiss Cam” this season will be sponsored by last minute hotel booking service @HotelTonight. The fans with the best kiss for each home game, that get the largest crowd applause, will get a free hotel room to stay in courtesy of the sponsor. pic.twitter.com/8HHlG5xbJj
— Darren Rovell (@darrenrovell) October 16, 2018
In the vain of all media is good media I am sure both the Warriors and Hotel Tonight love this flutter of attention. I am pretty firmly on the side that this is a good thing and a great sponsorship. Feels like the initial blowback to the Atlanta Hawks Swipe Right Promotion, which turned into a (free) media bonanza for the Hawks, an award winning promotion and a annual tradition in Atlanta.
We have all the Cam’s reviewed in a massive trove of video inventory all right here: Look Mom! I’m on the Jumbotron