Virtual Dunkin’ Race in Chicago

Bulls keep their iconic Dunkin Race rolling along during the lockdown.

The Bulls are not letting a global pandemic stand between their fans and the popular Dunkin Donut Race.

Traditionally each game the team hands out playing cards to each fan on ingress with one of the iconic racers on it. Fans with the winning racer win a free Dunkin Donut, giving everyone a vested interest in the video race.

With no live games the team has turned the race into a social media attraction with a set-your-alarm race time of 7pm so Bulls fans everywhere can watch the race.

Nice adaptation of in-game content to social media, with some fulfillment for the partner as well.

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