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Vector Artwork Help

Vector art explained, with examples and a tutorial video to help understand the importance of the format.

Vector Art is used for imprinting to create clean sharp lines that can be scaled to any size. Vector art is used for imprinting.  Vector illustrations are great for logos, illustrations/artwork, animations, and text.  Most often, businesses use vector graphics for advertising and marketing, as well as brand collateral. Vector graphics can also enhance mobile apps, websites, infographics, and digital presentations. There are many uses for vector graphics. Hard copy printing like clothing and paper. [istockphoto]

Vector art is created using vector illustration software programs, such as Adobe Illustrator or Corel Draw. These programs use mathematic equations and geometric primitives (points, lines, and shapes) to create art that is clean, camera ready, and can be scaled infinitely, without any loss of quality or fidelity.

File types typically end with .eps, .ai, .svg, or .pdf. It is important to note a raster files (like a .jpg or .gif) can not just be turned into a vector file by re-saving as an eps, .ai, .svg, or .pdf.

It is possible to retrace a simple logo into a vector art. The process can be time consuming to be accurate, especially if the logo has small intricate lines or patterns.  In other cases the art may be too complex to accurately trace.  Artists can provide this service at a reasonable cost in some cases.

Most teams and sponsors have their logo accessible in a vector format, best results connect with the team or sponsor graphic design group asking for “Vector” art, and perhaps give them some context for the use (“imprinting on a promotional product in 1 color”).

Now many graphic logos are often found the web, simply by searching for the name of the company/team and “vector art”.  Please note you still need sponsor or team permission for usage rights to logos you find on the web.

You can view this quick 50-second video that explains vector art in more detail.

Careful use of vector art ensures your imprinted product has the correct, scalable and best imprint available.

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