Love this connection between game action and upcoming promotions. It connects the sport with the marketing and the fan in a unique way.
The team scored a hat trick one weekend which triggers a hat giveaway the next weekend.
We looked at If-Then promotions in a High Five Game review of the Portland Winterhawks, which gives more details on these effective triggers. See the link below for that full story.
Hat trick last weekend = hat giveaway this weekend!
The first 1,500 fans at Saturday night's game will receive a FREE beanie to celebrate @RyanUfko's hat trick vs. Vermont!
🎟 https://t.co/LnGutC3m0V#NewMass x #Flagship🚩 #BeatBC pic.twitter.com/7wr3V7aG8y
— UMass Hockey (@UMassHockey) February 16, 2023