Hat Trick Becomes Hat Giveaway

One weekend’s hat trick becomes the next weekend’s Hat Giveaway at UMass.

Love this connection between game action and upcoming promotions.  It connects the sport with the marketing and the fan in a unique way.

The team scored a hat trick one weekend which triggers a hat giveaway the next weekend.

We looked at If-Then promotions in a High Five Game review of the Portland Winterhawks, which gives more details on these effective triggers. See the link below for that full story.

High Five – Portland Winterhawks

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