Boomer is tapping into the current media buzz over pitchers getting checked for foreign substances. Good use of social media to feel current.
Creating a Water Cooler Moment means you are getting people to talk, connecting to the current news is a smart way to do that. Performers sometimes feel like their moments need to be epic stunts, but the reality is they can be smaller, memorable in-character riffs that people won’t forget.
Effective leveraging of the news by the Thunder that will be part of the fun conversation.
Boomer has been suspended 10 days following being caught for sticky substance. He maintains it was just silly string. He will appeal and is allowed to appear at the ballpark during his appeal. pic.twitter.com/c3VcA4IXXU
— Trenton Thunder⚡ (@TrentonThunder) July 22, 2021