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These Refs DO Know Jack

NBA Refs produce a clever video and a good model for turning a current event into great content.

Now everyone is making video skits….even NBA Referees.

Last week during a NBA Playoff game referees Ed Malloy and Scott Foster were caught on a video segment conferring during a time out. The topic wasn’t about a foul or a game clock violation, rather they were asking each other who court-side celebrity Jack Harlow was.  Neither knew.

The clip sent social media abuzz after the clip was shown on the broadcast. 

Harlow is not only a Grammy-nomintated artist, but has some unique basketball connections as well:

He played in the 2022 All-Star Celebrity Game, where he dished a dime to Myles Garrett and showed off his long range jumper. He also dedicated a song to 2022’s Sixth Man of the Year, Tyler Herro, after the Miami Heat’s run in the 2020 NBA Finals. Not to be outdone, it was announced in March that he will be reprising Woody Harrelson’s role in a remake of White Men Can’t Jump. (ESPN)

A couples days later the NBA Officials Twitter account refuted the notion that the refs didn’t know Jack (Harlow), with a video skit run-up of one of Harlow’s songs.

The video was playful, fun, spurned by the topical event and personalized the referees in a way you rarely see.  A great model for in-game videos served up by an unlikely producer.

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