The Hustler’s Handbook – Bill Veeck

Veeck’s classic handbook on innovative sports marketing.

Veeck, one of baseball’s all–time characters and certainly its best–ever hustler, draws on an apparently bottomless well of stories, anecdotes, theories, and attitudes involving the often bizarre world of major league baseball. And, of course, he’s never afraid to speak his mind.

A sports marketing classic and the source of our Water Cooler inspiration.

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” -Veeck 

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