In Character for the Long Winter

TC Bear does what all bears do….leans into his character to help create content. Read this Water Cooler before you settle in for a nap.

Writing content and skits can be hard.  When you are stuck, its always helpful to lean into your character.

Who are you?

What does your character do?

Here’s a wonderful example from TC Bear.  He’s a bear, of course he hibernates in the winter.  Connect to some trending audio and boom…a quick, fun, interesting social post by the character.

Here are a couple content pieces where we expand this discussion and pepper in some examples.

Recap: Mascot Mousetrap

Mascot Mechanics


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