Kids take over the show this weekend for the Waterloo Black Hawks.
Star Wars Night is the ultimate scalable promotion. Start with the characters and this promotion is off and running. See how this Tier 1 Juniors hockey team makes big league magic using the Force.
The Waterloo Black Hawks are celebrating 50 years of their Thanksgiving Game, a promotions stuffed with all the trimmings.
Emoji Cam gets big laughs in Waterloo.