The Coyote

Best of Water Cooler 2020 Bracket Two

Best Water Cooler Moment. Round Two voting is now open. Including Spurs, Bruins, Celtics, Rush, Mercury, Winterhawks, Captains and Taylor University. Vote Now!

Coyote Traveling Trick is a Treat

Spurs Coyote is not just sitting at home this Halloween, he has an epic Trick-or-Treat tour planned.  Read more about this huge successful program.

Successful Social Media for Game Entertainers

We look at what some teams, entertainers and mascots are doing with their social media accounts. How can this platform effectively build their brand, sell tickets and engage with their fans.

May 2019 Podcast (The Final Edition)

May 2019 Podcast with Jon Cudo and Rob Wicall. The duo discusses the recent article called Mascot Mechanics, plus the originality of the Riverdog’s promo schedule and breaking news on about the podcast.

Mascot Mechanics

Wicall and Cudo boil down the mechanics of being a strong effective mascot character into 3 main traits: Be Aware, Be a Character and Be a Professional with 10 ways to keep your character focussed on success.

Rafi Kohan – Author of The Arena

Cudo talks with Author Rafi Kohan talk about Bill Veeck’s continued influence, the odor of a mascot, where halftime acts come from, the balance between Winning and Fun and more.

Zach Lowe – ESPN

ESPN Senior Writer Zach Lowe once covered crime, city and state government and now talks NBA, mascots and court designs. This is our interview from October 2014.