Social Media

Mascot Mechanics

Wicall and Cudo boil down the mechanics of being a strong effective mascot character into 3 main traits: Be Aware, Be a Character and Be a Professional with 10 ways to keep your character focussed on success.

Using the Force

Lakewood uses last year’s photos to make this year’s promotion look amazing. Well done BlueClaws.

How Voting Helps More Than The Results

Hockey’s Wichita Thunder are looping in fans on their Star Wars Night early with an on-line fan vote.  This smart tool helps in a lot of ways beyond the data collection (names, emails, phone)…read more.

March 2014 Podcast

Pat and Jon discuss the NBA Dunk Contest and how it can be a model to improve your contests, and Promotions from Toledo Mudhens, San Fransisco Giants and Bud Light Canada. Tariq Ahmad joins us in Phone Tag to talk Sports and Social Media.