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secret handshake

Secret Handshakes

Secret Handshakes are not limited to literal handshakes. We look at how these next level promotions can build a bond with fans and create a sense of exclusivity, camaraderie, and unity.

September 2023 Party in the Back Podcast

Jon Cudo and Rob Wicall talk about Secret Handshake promotions and their role in building exclusivity and unity with your fans. Hear how these promotions can turn customers into family, plus the amazing draft story of Japanese Hockey Legend Taro Tsujimoto.

July 2023 Party in the Back Podcast

Rob Wicall joins Host Jon Cudo to discuss the audition process, with insights for building a successful process for teams and tips for those auditioning. Plus the value of the Secret Handshake promotion and more.