Dancing Ushers always pop the fan cam. Check out this set-up in Houston from the 2018 NBA Playoffs.
The Spurs have announced their are folding their popular Silver Spurs Dance team in favor of a new hype team.
A 20-year plus veteran mascot looks at 3 ways to MAKE and the 3 ways to BREAK your next mascot appearance
Our interview with Steve Koonin is the CEO of the Atlanta Hawks on game presentation, social media and marketing.
ESPN Senior Writer Zach Lowe once covered crime, city and state government and now talsk NBA, mascots and court designs. This is our interview from October 2014.
In 2002 we spoke with the original Coyote Tim Derk who provided some tremendous mascot insights and tips.