Iowa Wild

Pulse: Teddy Bear Toss

The teddy bear toss is a popular Christmas season promotion at ice hockey games. We take the Pulse of this popular promotion and come away with lots of tips and tricks to make it great.

Eric Bonanno – Hockey 101

Kentucky Thoroughblades VP Eric Bonanno talks about their promotion AHL Rules. The promotion doubled their average attendance and taught new fans which will likely expanded their future audiences.