Organize an online promotion and obtain contact details of all participants that register through your customized entry form.
Organize a comment-based Facebook Giveaway to increase engagement, work on brand awareness, and also grow your audience.
We look at what some teams, entertainers and mascots are doing with their social media accounts. How can this platform effectively build their brand, sell tickets and engage with their fans.
Scott Carter looks at the value of understanding the successes and failures of non-sports companies.