Jon Cudo and Rob Wicall talk about Secret Handshake promotions and their role in building exclusivity and unity with your fans. Hear how these promotions can turn customers into family, plus the amazing draft story of Japanese Hockey Legend Taro Tsujimoto.
The Sabres start our week-long look at how teams are using Media Day to build content for their in-game presentation.
With in-game attendance capped at 10% the Sabres reached out to appreciate fans in other ways.
Friends used 64 cutouts of Sabres’ fan Teddy Steeg to remember him in a place he cherished.
Free printable placards extend Hockey Fights Cancer from arenas to fans at home.
Savannah Bananas owner Jesse Cole joins the Party in the Back podcast. Jesse is the author of “Find Your Yellow Tux” and the engine behind the fun for minor league baseball’s wildest show. The Bananas have sold out every game since their first season and now have a waiting list in the thousands. Plus Rob Wicall on Kid’s Day promotions and fan cutouts.
Teams around the country are filling seats with cutouts like the Spurs in San Antonio.
It’s Hockey Night at the Ballpark.
That free taco might just be the perfect memento for the moment. (Even if you don’t like tacos.)
Sabres light up Key Bank Center with Floss Cam.