Sponsor Activations that become part of the game experience are a big win for everyone. Sponsors gain customers and cement their connection to the team and its success. Fans win with sponsor perks. Teams win by connecting their fans to brands and generating revenue.
Here is an excellent example from the NHL Blues. Often these offers are tied to ticket sales or use of team/partner apps….but the Blues and Wendy’s are just doling out free Frosty’s to any fans who know the team won.
Very nice, Gloria.
WHO WANTS A FREE SMALL FROSTY? Celebrate each Blues win this season at @Wendys. @LouieSTLBlues got his. Go get yours! https://t.co/GLryWYNVil pic.twitter.com/IVuTne13Yf
— St. Louis Blues (@StLouisBlues) October 19, 2021
Details:
The free Frosty is back!
Once again for the 2021-22 season, fans can get a FREE small Frosty at any St. Louis area Wendy’s location for up to 24 hours after a Blues victory.
Simply mention the offer when ordering at Wendy’s to redeem the offer.
Sign up for Bluenatics to learn more or get more great offers like these throughout the season.
Limit one per person. Offer only valid for 24 hours after a winning 2021-22 St. Louis Blues regular season game at participating St. Louis, MO area Wendy’s®. A la carte only. Not valid in a combo or with any other offer.
