Such a nice touch for this promotion in several ways.
First it extends the promotion (with zero cost) by inviting fans to print and post their I FIGHT FOR placard on social media. Photos could also be used in-game on a Cam to pull more fans into the event.
Also it allows fans to print and decorate their card before the game. Some fans are still nervous about touching things and sharing markers at events. This allow people to limit that exposure while still displaying who they fight for.
…and of course this also simply and effectively promotes the night and message for their Stars Fight Cancer game.
Who do you fight for? 💜
— Dallas Stars (@DallasStars) November 23, 2021