Stand By Me (approx 6 feet away)

NYRB tap photo archives for lock-down messaging that hits home.

MLS Red Bulls sent a standard message to their fans with perhaps a slightly different meaning. NYRB supporters often sing “Stand By Me” as an unofficial anthem, but it also has the communal message of standing to together in hard times.

With no game action finding ways to use and repurpose your old images is more important than ever. Also reminding fans of their connection to each other and the city has a powerful effect.

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