Sprucing Up Your Promo with Music is Powerful

We look at the connection between music and memories, and why it is so powerful when building a theme night.

Music can be an incredibly important element for Decade Night, so the Spruce Kings will be cueing up some classics for their 1990’s Night.

PRINCE GEORGE BC – We are just one night away from 1990’s Night at the Rolling Mix Concrete Arena when the Spruce Kings take on the Vernon Vipers. The Spruce Kings will honour the 90’s decade in several ways, which includes the jersey worn which will be the Angry Spruce Tree logo returning!

]The Spruce Kings will also be honoring the 1990’s alumni with a first intermission ceremony, introducing all the 90’s alumni who will be attending the special night. The beer garden will be open, and the 50/50 jackpot will start at 10:00am on the Spruce Kings website. The music played throughout the night will also be heavily 90’s music for the entirety of the game!

Throughout this past week, the Spruce Kings have named certain individuals to the 1990’s All-Decade Team for their tremendous efforts during their tenures as a Prince George Spruce King.  (team site)

Why is music so connected to memory?

“It has been found that our brain is more likely to focus on events or stimuli with emotional significance. Sensory information brings attention back to events that had emotional importance in our lives. … Music is a very strong tool to induce emotions and therefore, to evoke memories. (link)

Why does music trigger emotion?

Music has the ability to evoke powerful emotional responses such as chills and thrills in listeners. Positive emotions dominate musical experiences. Pleasurable music may lead to the release of neurotransmitters associated with reward, such as dopamine. Listening to music is an easy way to alter mood or relieve stress. (link)

So it is no wonder why making music a feature of any promotion can add to the impact of the night. Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics. 

Coming in November “Upping your Appearance Game with Kenn Solomon and Jon Cudo” (11/9 1pm EST) and “Excellence in Live Event Hosting with Greg Hutson” (11/22 1pm EST). 

Free One Month Trial is available now on PLUS.

Related articles