Spreading the Love

Houston MLS team finds a beautifully simple way to share a positive message with fans following the latest shooting massacres in El Paso and Dayton.

Finding ways to comment as a team regarding issues that might be considered motivated by a political stance can be tricky. In the wake of the Massacres in El Paso and Dayton the role of your team as a community leader is amplified. Fans may look to you for safety and comfort. This can add to the pressure of making not just a statement, but the right one.

This post from the Houston Dynamo soccer team jumped out at me as being spot on.  Poignant and simple, non-political, doesn’t take sides on guns, not a call back to violence. A message that could be shared on any day, but seemed in response to the shooting without summoning all the discomfort of replaying it.

Beautifully played Houston.

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