Spreading the Love

Houston MLS team finds a beautifully simple way to share a positive message with fans following the latest shooting massacres in El Paso and Dayton.

Finding ways to comment as a team regarding issues that might be considered motivated by a political stance can be tricky. In the wake of the Massacres in El Paso and Dayton the role of your team as a community leader is amplified. Fans may look to you for safety and comfort. This can add to the pressure of making not just a statement, but the right one.

This post from the Houston Dynamo soccer team jumped out at me as being spot on.  Poignant and simple, non-political, doesn’t take sides on guns, not a call back to violence. A message that could be shared on any day, but seemed in response to the shooting without summoning all the discomfort of replaying it.

Beautifully played Houston.

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A post shared by Houston Dynamo (@houstondynamo) on Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics.   Free One Month Trial is available now on PLUS.

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