Really interesting thread this week from Julian Valentin, who is the Colorado Rockies Director of Brand Management & Social Media. He took three kids to a Colorado Rockies game and watched the game through their eyes. Noting the value of sharing the game, letting the kids be kids, watching them see their heroes, avoid the mascot and enjoy (gasp) the Wave.
Really important points across the board that is a great reminder for all sports marketers. In the end, its still a game and if you price out or talk over the kids heads there won’t be a next generation of fans. Appreciate Julian’s ability to put a fine point on all of this in a simple thread.
We are reposting an interesting article with Rick Burton (then of University of Oregon’s Warsaw School). One if his primary fears is about the youth market in sports. Its a great read in light of this thread and keeping in mind part of a sports marketeer’s job is to make sure there is a vibrant next generation of fans.
They LOVE the wave.
And so did most people around us. If you are a grown-adult sports snob who whines about the wave, please stop. It’s not for you. It’s for the three kids I was with, and the many, many others who paid to have a fun day at the ballpark. Don’t judge them.
— Julian Valentin (@JulianValentin) May 28, 2019
Game operations and entertainment in sports is growing, lively and diverse world. We are pulling together to talk about all aspects of event production and entertainment, and to get better along the way. Join us to connect, grow and advance. Memberships include a weekly Huddle Zoom Call with industry leaders and network members. September guests are Heather Wojciechowski-DeCaire from the Milwaukee Admirals, Barry Anderson from Chicago Mascots and Kari Norvell from the Austin Gilgronis. Conversations will focus on virtual takeaways from the pandemic season of 2020, performer-first costuming to empower your performer and creating custom music in an era that is increasing difficult to navigate music rights and clearances. Free One Month Trial is available now on Gameops.com PLUS.