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Quaking the Water Cooler

Quakes showcase and incredibly simple promotion and the even more incredible results. Stay Simple, my friends.

Simply fantastic promotion with the San Jose Earthquakes.

Keeping it simple their contestants are tasked with kicking a ball to the center circle.  Closest to the center dot wins.

Easy to explain to fans, easy to judge and easy to play.

And when things go right….its makes a little Water Cooler Magic.

Listen the feed with and the fan reaction.  So great to hear the pure exhilaration of completely uninvested fans, who know they say something special.

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”

– Bill Veeck (Hustler’s Handbook)

Countless fans will be getting that simple pleasure of sharing what they saw after this one (not to mention the well over million views on various IG feeds).

Contest can be simple and still amaze.

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