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Promotion Stacking in Texas

Ringo creates thoughtful pre-game event by stacking promotions.

The Texas Stars AHL team mascot Ringo is creating more buzz with some promotional stacking.

It wasn’t enough that he was celebrating a Mascot Birthday this week, he married the pre-game celebration to the team’s Pirates and Princess Night and even connected a donation to a local charity called Pop-Up Birthday.

Pop-Up Birthday Mission
To provide personalized birthday experiences to children in foster care who might not otherwise be celebrated. We aim to create a moment of connection between the child and a loving adult. We believe that something as simple as a birthday party has the power to provide normalcy, joy and hope in a child’s life.

And of course the whole thing is connected with their strong Ringo’s Rascals Kids Club.  Really thoughtful execution of a mascot event.  You can see more photos, videos and viral moments from the night on Ringo’s Twitter account.

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Jon Cudo

Creative Sports Marketing and Game Operations Professional. Dad. Not necessarily in that order.

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