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Swiftie Night Takes over Lehigh Valley

The Swifites took over a Phantoms game last month and the team checked all the boxes, sharing their success and utilizing all the assets.

It was Swiftie Takeover night for the Lehigh Valley Phantoms and the team used mascot MeLVin to help reveal the promotional night with this great piece on social media.

The Night included:

  • Berks $1 Hotdog
  • Custom bracelets on the concourse, and
  • likely a healthy dose of Taylor Swift music for all the Swifties

PLUS, the team didn’t forget to SHARE THEIR SUCCESS by telling people how the promotion mattered.  This from the game notes, referencing the effect the promotion had and reminding people their entertainment is part of the experience.

Update from the Game:

The Lehigh Valley Phantoms never went out of style by scoring a 5-4 overtime victory against the Hartford Wolf Pack on Swiftie Takeover Night! The Phantoms successfully shook off a 1-0 deficit at first intermission to claim the Friday night victory in front of 8,230 “Swifties” at PPL Center. Samu Tuomaala felt the magic in the air by banking the overtime game-winning goal for the Orange and Black and chipped in two assists.

The fun extended onto the concourse where fans accessed a special “Swiftie Station” with a custom bracelet area and 360 camera.

We also talked about the teams great use of MeLVin on the December 2023 Party in the Back Podcast, which covered the Best of 2023 Awards.. Melvin caught the attention of some of the panel for exactly this kind of performance.

December 2023 Party in the Back Podcast

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