While the Kzoo Crew is painting their whole sheet (see yesterday’s Water Cooler) this Nebraska team is inviting fans to paint the ice in remembrance of people who have been strickened by cancer.
KEARNEY, NE. – The Tri-City Storm is set to host the organization’s annual Concrete Cares game on the painted ice tonight at the Viaero Center. Earlier this week, many messages of support and remembrance for family members, friends, and others affected by cancer were painted onto the ice at the Viaero Center.
This is the ninth season that the Storm has hosted a game on the painted ice. The organization’s annual Concrete Cares game is part of Kearney Concrete’s Concrete Cares of Nebraska Initiative. Concrete Cares of Nebraska is a nonprofit group of volunteers in the concrete industry who provide events to help raise money for families and individuals who are stricken by cancer. The Storm will wear specialty jerseys during tonight’s game that will be auctioned off following the matchup. More information about the Concrete Cares initiative can be found at https://www.concretecares.com/.
The messages are left on the sheet for the game so fans can see the messages during the game as well, plus there is an associated jersey auction.
Join us this evening at the Viaero Center for our annual Paint the Ice event! #StormAhead pic.twitter.com/e45MkhbOxj
— Tri-City Storm (@TriCityStorm) January 10, 2023
But what we love even more is that the Tri-City Storm SHARED THEIR SUCCESS. After hosting fans to paint the ice, they made a point to show their successful promotion and let fans know their promotions are not something you’d want to miss.
Great concept, sponsor integration and execution by the Storm, echoing a lot of what we talked about on the January 2023 Party in the Back Podcast, related to sharing your success.
- Share Your Success – TinCaps use the goodwill from their last promotion to sell their next promotion.
- Johnny Canuck Shares His Success and more – Johnny Canuck and friends share their successes and elevate future promotions.
- Bark in the Park Meets Paint the Ice – Mix and Match your promotional experiences from the AZ Coyotes.
- Pink the Rink Continues to Grow in SA – Pink the Rink is more than pink ice in San Antonio.
Our Concrete Cares game is 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄‼️ pic.twitter.com/NkSNhfNN6x
— Tri-City Storm (@TriCityStorm) January 12, 2023
