On Brand in Philly

Sixers know their Brand and build promotions and community involvement around it.

On our recent Branding Huddle on the new Mighty Game Ops Network, we looked at the value of defining and owning your brand. Which can be as simple as 3 adjectives that define who you are.  Then you can start to check your actions, reactions and show (in the case of game ops) against your stated brand.  Its an important step which eventually becomes natural and intuitive.

We used the Sixers in several examples, since they seem to know their brand and build their team around their stated goals. Loved the tweek from VP of Corporate Communications Lara Toscani Weems sharing one of their recent programs and how it fits their brand.

Join our Huddle Calls three times a month on the Mighty Game Ops Network, you can become a member here including a 1-month free trial.

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Gameops.com Plus is our value-added membership site. It is a network to enhance the fan value of events.  Three times a month we gather for a hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Jonny Greco, John Franzone, Barry Anderson, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. December calls feature Zoltan Berensci from the World-Famous Harlem Globetrotters and mascot prop call with Jeph Harris and more on the Gameops.com Plus Network.  Free One Month Trial is available now on Gameops.com PLUS.

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