The sports calendar now has ample opportunity for basketball and hockey teams to have games on or near Halloween, creating a built-in promotion. For those who don’t many teams are creating an experience at their arena for safe Trick-or-Treating while giving the team a chance to connect and engage with fans.
Here the Jackalopes have pre-game Trick or Treats last Friday, with the encouragement that Kids in costume get in for free. Great way to encourage participation and draw in extra fans for this early season game.
🎃Don’t miss out on being a part of Jacks Halloween Weekend!
😈We’ll wrap up the weekend tonight with Trick or Treating before the game and Kids Night kicking off at game time.
👻Costumes earn kids free admission! See you there! pic.twitter.com/ayDvmDUdAJ
— Odessa Jackalopes (@LetsGoJacks) October 26, 2019