Jon Cudo is joined by Rochester Red Wings General Manager Dan Mason to talk about the team’s signature Deaf Culture Night. Details on why the team puts so much into the affair, what makes it shine and more from their 2023 effort.
Then Simon Sez savant Steve Max shares insight into his long and successful journey as one of the top touring halftime acts in sports.
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- Last Month on the Podcast: Jon Cudo and Rob Wicall talk about Secret Handshake promotions and their role in building exclusivity and unity with your fans. Hear how these promotions can turn customers into family, plus the amazing draft story of Japanese Hockey Legend Taro Tsujimoto.
- One Year Ago on the Party in the Back Podcast: The October Party in the Back rages with guest Rob Wicall and Jonny Greco. We look at being accountable for your own position in Live Events, evaluation techniques and a creating culture to grown and improve.
- Five Years Ago on The Gameops.com Podcast: Edmonton Oil Kings Daniel Troiani and Kevin Radomski to discuss their promo calendar and their signature promotions the Teddy Bear Toss.
- Ten Years Ago on The Gameops.com Podcast: Benjamin Hill from MiLB.com joins Jon Cudo for a season-ending look at standout minor league baseball promotions.
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The Party in the Back Podcast: If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.
- coming soon