Musketeers Keep it Simple

USHL Hockey team sends the reminder you don’t have to LOVE hockey to LOVE our hockey games.

Simple reminder to build a fun atmosphere around the the sport. When you do that you are selling to people who want to be entertained, not just fans of your sport.

Here a fan shares the tradition of going to a Musketeers game built on crowd experience and excitement, not only for the love of the game.

Tim Leiweke

I still remember Sports Marketing Legend Tim Leiweke explaining to our expansion front office of the Minnesota Timberwolves if you cater to only basketball purists you aren’t going to draw enough fans. You have to have something for everyone. We aren’t selling basketball, we are selling entertainment.

That lesson still applies today. I love the simple reminder here we are really selling entertainment and experiences.

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