More Fake News from DC

The Wizards use the real CNN anchors for a remarkable 2020-21 schedule drop.

Schedule releases can be a test for your brand and a flex of your creative muscle. The Wizards may have won the day with their release featuring new stalwarts Wolf Blitzer and Steve Kornacki’s lead rival John King from CNN.

King and Wolf teased the first half of the calendar by tapping into their election-night mode noting the need for wins, flipping states and of course “Florida, Florida, Florida” (trademark Tim Russert). Then they grouped the Blue Wall states from Pennsylvania to Wisconsin to preview teams from the Sixers to the Bucks.  Front Office Sports noted “The crossover was a slam dunk, becoming the NBA’s most-viewed schedule release video on Twitter with more than 3.9 million impressions.” Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zach Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed topics from developing talent to building a home-field advantage.  Free One Month Trial is available now on PLUS.

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