Your mascot is likely up to something.
Something funny, interesting or unexpected. So get people talking and share it. On your videoboard, social media or your website.
As noted here, this isn’t a skit or a staged premeditated photoshoot. This is the kind of silly fun that happens every day in the day of life of your furball. Make sure you are sharing it.
In our interview with Zach Lowe he talks about how some of the best mascot content is just the mascots playing in stands and creating fun and mischief. This is a good example of that. You can also see a lot of this kind of fun is what makes characters like the Philly Phanatic so successful.
So get out there and catch your mascot in the act. Of something.
Then share it.