The Atlanta Hawks celebrated the shades of love with its Love Wins event on Valentine’s Day with a strong focus on the LGBTQ community.

Hawks’ Chief Diversity and Inclusion Officer Nzinga Shaw described event as successful and the Atlanta community has been generally positive with its reception.

Shaw believes sports organizations are primed to be drivers of social change, and events such as Love Wins helps continue the mission.

“We are uniquely positioned as a sports organization to create unifying moments,” she said. “We have a product that attracts different demographics of people to come to our building and celebrate with us. Our role as a sports organization is to be a bridge-builder, finding that connective tissue and bring it all together.”  (Front Office Sports)

• Valentine’s Day was used because of the way it shows the color of love.
• Featured National anthem sung by the Atlanta Gay Men’s Chorus
• Halftime performances by Robin S and Crystal Waters, as well as Atlanta drag entertainers.

You can read more about the Hawks with team President Steve Koonin on this Gameops.com Interview.