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Kawhi Brings Fries to Canada

How the Kawhi Trade Fed a Nation.

Great article on the Raptors partnership with McDonald’s and the consequence of adding some additional 3 point shooting in the off-season.  A rare look at some redemption numbers, which can be hard to come by for teams and sponsors along.

McDonald’s is out more than two million medium-size orders of french fries.

I love this note in the article:

Chuck Coolen, Head of marketing for McDonald’s in Eastern Canada, upon hearing of the DeMar DeRozan trade Googled “Kawhi Leonard”, not sure who that player was.  A reminder that sometimes the people making decisions may not be the most plugged into your team.

I recall back in my third year with the Minnesota Timberwolves (1991). We had a similar ticket-back giveaway. The team had just hired a new head coach (Jimmy Rogers) who promised a more run-and-gun style and more scoring. The giveaway (if memory serves me correctly) for a Big Mac was triggered when the Wolves scored 120 points and won the game….which occurred  3 times that season.

Check out the Financial Post article by Jake Edmiston that traces this promotion and its booming success for all parties involved.

McDonald´s

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