July 2024 Party in the Back Podcast

July 2024 Party in the Back Podcast includes a lively discussion with Shine Entertainment’s Amanda Greco on taking risks, connecting music to your promotions, pushing performers and the value of a building a big bullpen entrance.

The July 20204 Party in the Back Podcast includes a lively discussion with Shine Entertainment’s Amanda Greco. With decades of wisdom from her experience in the NBA, NHL, NCAA and Olympics we look a wide range of sports entertainment and game operations topics.

We start with the importance and effect of taking risks.  Looking at an examples from the Baltimore Orioles and Dallas Mavericks, we discuss a handful of ways that these risks can elevate your show and keep your fans and staff engaged.  Plus story time from Amanda’s experience of being called into the LA Kings’ Coaches office for a risk she took.

Then we talk about “sonic branding”, which is connection music with a promotion for fans.  How it works, why its important and when you might want to shake it up.

Plus, we talk Bullpen productions and how elevating a relief pitchers introduction become a valuable part of the fans experience.  Its the ultimate water cooler moment that Bill Veeck talked about that rewards fans by simply being a part of the spectacle.  And a discussion about pushing your entertainers to make the most of their performance time from both a producers and a performers perspective.

Thanks for listening and sharing the podcast. 

Related Links

  • Last Month on the Podcast: For the June 2024 Party in the Back Podcast we were sent to HR! Human Resources guru Dawn Ellery joins the Party to discuss ways to engage and retain your valued game night staff. Plus Dawn shares some dirty little HR secrets.
  • One Year Ago on the Party in the Back Podcast: Rob Wicall joins Host Jon Cudo to discuss the audition process, with insights for building a successful process for teams and tips for those auditioning. Plus the value of the Secret Handshake promotion and more.
  • Five Years Ago on The Podcast: David Stogdill and Ava Buric join the Party in the Back Podcast to talk about their creative work. David is creating mascot character books for school shows and CR programs. Ava is becoming the top artist in the world of mascot.
  • –  Shine Entertainment loves to produce engaging material, direct world-class performances, write compelling narratives, invent new characters, and create sonic brands. Let Shine create the spark that lights the fire of your story. 
  • 🇺🇸 Taking Chances: National Anthem Edition 🇺🇸 – The Orioles are using a world-champion whistler for an upcoming anthem. We look beyond his pursed lips and at why this risk can be rewarding in a number of ways.
  • Scoreboard Jujitsu in Boston– The Celtics used an opponent's words against them in a risky dare that paid off handsomely.
  • 🪂 🌭 Hot Dogs from Heaven 🌭 🪂– Music soothes the savage beast and can take fans back to your most memorable activations. Read how Seattle has connected music to their Hot Dog drop to maximize the impact.
  • More Cup-Level Cams in Edmonton– Just carve their name in the Stanley Cup of Scoreboard Cam content.
  • Sadness POPS from the Inside Out– Want to take your mascot performance from "guy in a costume" to a thriving "character"? Check this performance out from a live Disney show and see the importance of doing everything you do in character.
  • Twins Reliever Intro is Next Level– From Al Hrabosky to Jhoan Duran, creating a moment for a reliever has a slew of positive effects for your fans.
  • Performance Tips from the Dream– Legendary Professional Wrestler Dusty Rhodes passes on skills to his sons, that apply to mascots and in-game performers. See how the American Dream helped develop new charismatic stars.


Iconic from Fergie 🙏 #allstar #fergie #anthem #nba

♬ original sound – Betr

RSS Feed

The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes

Risks and benefits of unique anthem performances @ 6:00

Jon discusses a recent example of the Baltimore Orioles using a world champion whistler to perform the national anthem, and how taking risks like this can lead to unique and innovative content that engages the audience. Amanda agrees, noting that shaking up standard game elements can make them more memorable and impactful.

The importance of music and audio cues in promotions @ 18:00

The discussion turns to how music and audio cues can be used strategically in game promotions and entertainment to evoke emotions and set expectations for the audience. They examine examples like the Dallas Stars’ “spy cam” and the Twins/Mets’ dramatic reliever entrances.

Maximizing performer moments and reading the crowd @35:00

Drawing from a quote about “maximizing your moment”, Amanda and Jon discuss the importance of empowering performers and being responsive to the energy of the crowd, rather than rigidly sticking to a pre-planned script.

Find the Podcast on iTunes or use our RSS feed directly.

The Party in the Back Podcast on – iTunes

Related articles

November 2018 Podcast

Ben Hill joins the podcast to talk about the best promotions in 2018 in Minor League baseball and Cameron Hughes talk about the humble beginnings of his touring act.