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July 2022 Party in the Back Podcast

This month we party with the Grecos, Jonny and Amanda, who shine in the debut joint appearance on the Podcast. We talk crowd-sourcing, promotional stacking, experience and the value of a good scream.

This month on Party in the Back we party with the Grecos, Jonny and Amanda. Amanda is a long time event producer and game director in the NBA, NHL, WNBA and major  events like the NCAA Basketball Tournament and Olympics.  An expert  in the field and always fun at a party.

Her lesser half is also a well-known industry leader.  Jonny has criss-crossed the country producing world-class events with the Florida Marlins, Columbus Blue Jackets, Cleveland Cavaliers, WWE, Vegas Golden Knights, MSG and Seattle Kraken.

Amanda and I planned a segment to discuss four promotional elements like stacking elements, fan-involvement, leading with an experience and mixing in a little whimsy…and Jonny hijacked the call to add in his notable insights. 😆 Actually this three-way dialogue was a great chance to break down what several teams are doing, why it works and how to make your next promotion even better.

We talked about Father’s Day promotions, including examples from the Durham Bulls, Charleston Dirty Birds and others. Then we looked at a playful promotion in Jacksonville that really made their fan base scream. Plus how minor league teams across Canada are drawing fans in with crowd-sourced elements. 

Then the Greco’s stick around for another edition of Real or Fake. This time the battle for household supremacy was at stake as they try to identify the authenticity of promotions like GED Night and Horticulture Night.

Thanks for listening and sharing the podcast, and apologies for the lower-than-normal audio quality.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

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