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High Five – Minnesota Vikings (Page 2)

High Five game review from the Minnesota Vikings game on September 24th, 2023 . We look at how the Vikings script their show to maximize the impact of a powerful pre-game and their incredible stadium.

2. Strong Useful Traditions 

Traditions are totally in vogue in game presentation.  Teams are connecting imagery, branding, community, celebrity and fan engagement in various ways to juice their crowd and mark moments with memorable visual elements.  The Vikings don’t have ONE tradition…they have a couple.

SKOL Vikings has been since the early days of the franchise, including a no-so-fierce song written by a local composer.  It wasn’t until the team moved to US Bank Stadium in 2016 that the team refined the tradition.  This explanation from wikipedia.

Skol Chant
When the Vikings moved into U.S. Bank Stadium in 2016, they started a new tradition at home games, called the “Skol Chant”. At various points during the game, Viking fans raise their hands and after two beats of a drum, they clap in time and yell, “Skol!” The drum beats increase in tempo until the applause is near-constant. The chant is a copy of the “Viking war chant” made famous by supporters of the Iceland national football team during their run to the quarter-finals of UEFA Euro 2016. The Vikings joined up with Iceland midfielder Aron Gunnarsson and strongman Hafþór Júlíus Björnsson to introduce the chant. Iceland supporters are believed to have started the chant after it was performed by fans of Motherwell F.C. during a UEFA Europa League match between Motherwell and Icelandic club Stjarnan in July 2014, although there is evidence of fans of both RC Lens and Middlesbrough F.C. doing the same in 2013.

Here an example of a SKOL moment:

It’s a powerful moment, but what makes it even more effective is that each game includes this pre-game moment. Essentially teaching fans how to be a part of the tribe…then they utilize the SKOL traditional all game long, following up touchdowns or priming the crowd after halftime.

It’s 100% on brand, is cleanly produced and the effects are astounding.

The Vikings also have a super-sized gjallarhorn mounted in the end-zone The horn is used for a celebrity pre-game moment and in conjunction with Skol, Vikings fight song.

IMG_4673

The honor of being the Gjallarhorn blower is more than a passing moment.  Each honorary Gjallarhorn blower is memorialized on a plague that is updated each year.

Gjallarhorn

3. EVERYONE gets their Moment 

Within the hour-long countdown to showtime the team has blocks of packaged entertainment.  An early block included a “Kick Off Concert”, backed with crowd shots while the players warmed up on the field.

As they moved through these entertainment windows the team took time to give each of their entertainment inventory a proper introductions.  For example, they didn’t start a DJ booth segment cold or even with soft toss from a host introducing the DJ.

The Vikings were all in.  They produced a highlight reel setting up their DJ as one of the elite DJ’s in the country with clips of him mixing at various locations and dialing up the energy wherever he performed.  It was a production investment and 34 seconds of total run time that made the next 15 minutes of sound seem like the lead act of a featured presentation.

Scott Keeney, better known by his stage name DJ Skee, is an American artist, television host, radio personality, and entrepreneur. Skee rose to fame as the first DJ to discover and play superstar artists on the radio including Kendrick Lamar, Justin Bieber, Akon, Lorde, and Lady Gaga amongst many others. Wikipedia

While DJ Skee is a nationally recognized artist, the same treatment is fitting anyone’s game day entertainers.  Shine the light on each and set them up for success.

The Minnesota Vikings Cheer Junior Team (MVC) received a video as well. Each new element wasn’t just introduced, they were featured with a professionally cut video.  They were stars before they even touched the field.

And SkolVision wasn’t just playing evergreen introduction videos, they had branding and character defining videos along the way.  The Minnesota Vikings Cheerleaders had an thoughtful and timely piece with the dancers weighing in on if they were Team Swifty (Taylor Swift) or Beehive (Beyonce).  Another beautiful video element that was relevant for the team and provided a ton of personality for the team.

Especially in the pre-game, but all game long every entertainer was featured as if they were the Stars of the show.  It elevated every segment along the way.

More Vikings Content on Gameops.com:

See Page Three for Mascot Madness and How to Go BIG!