Once in a lifetime experience can cement a fan’s loyalty for life, so we always love hearing about teams finding ways to provide those memories.
Griffins do a great job with connecting fans like this, including a drawing for their Zamboni riders, here: https://griffinshockey.com/zamboni
We talk about creating and marketing those experiences in our article Selling the Experience.
Enter for the chance to ride the Zamboni at the game on Dec. 14, courtesy of @MichiganFirstCU! >> https://t.co/wQL2RPxA7n pic.twitter.com/WYM76juBms
— Grand Rapids Griffins (@griffinshockey) December 8, 2018