Interesting promotion from George Mason Athletics part of a larger green sustainability program at the school.
The goal was as Zero Waste game, which included a reusable aluminum cup giveaways to reduce the waste of disposable cups.
But the program was just getting started. It also came with information to support the green initiative and explain how everyone can make a difference.
Plus they included a QR scan code to hit every time you refilled your bottle, which triggered a donation to help restore forests and water in the Andes Mountain region of South America.
When we reach enough reuses we send funding to our charitable partner. (message from the scan click-thru noting the donation and Co2 reduction from using the cup)
This is an annual tradition for the school for 10 seasons.
University Sustainability has hosted an annual ‘Green Game’ every year since 2014, the same year George Mason University joined the Atlantic 10 Conference, except for 2021 (due to COVID-19). The game is our official entry into the National Wildlife Federation’s Campus Race to Zero Waste GameDay: Basketball competition.
Green Game aspires to make a basketball game a ‘zero waste game,’ which means 90% or more of all waste is diverted from the trash through green purchasing, composting, or recycling. We work with Mason Athletics, Mason Dining (Sodexo), Mason Recycling and Waste Management, EagleBank Arena folks, and volunteers to achieve our zero waste goal.
This game is a great example of using a promotion to further the goals of the school or your franchise with multiple levels of fan engagement and education.
𝑾𝒆’𝒓𝒆 𝒈𝒐𝒊𝒏𝒈 𝒈𝒓𝒆𝒆𝒏 ♻️
This season we partnered with @sustainMASON to achieve a zero waste game!
First 1000 fans will receive a reusable aluminum cup!
— Mason Athletics (@MasonAthletics) January 24, 2023