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Game Operations is Adding a Spark #1000

The Water Cooler philosophy: Create something so badass that people want to tell their friends they were a part of it.

At its core game operations is fuel for the fan’s fire.  Finding ways to inject and multiple the energy fans bring to the table.

Elements like dance cams showcase fans and encourage them to be part of the show. Empower them to share their energy.

Cheerleaders ‘lead’ the crowd to maximize the impact.

The perfect song for the moment will produce fields of goosebumps across the stadium.

As I approached the 1,000th Water Cooler post I wanted the post to reflect not just an excellent execution by a team or performer, but to reflect what is the mission in game operations.

Be a spark to ignite the fans and then amplify it into a moment people will never forget.

In this clip entertainer Cameron Hughes is that spark. Igniting a crowd that would surely be into the song…but he’s gas on their fire. He takes their energy, adds to it and focuses it even more. The result is a remarkable moment that fans will remember, talk about and aspire to be a part of again.

That is great game operations.

That is the Water Cooler philosophy: Create something so badass that people want to tell their friends they were a part of it.

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

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