Even before March 2020 there were healthcare, teachers, police and firefighters nights, but post-pandemic there is a now a defined group of workers who deserve team attention. Similar to Military Appreciation Nights this First Responders group should receive some TLC from your marketing and in-game presentation.
Ticket initiatives, Front Line Worker of the Night, in-game cam’s showcasing these heroes and games built around honoring their efforts are becoming the norm.
A good place to start the considerations or to broaden the option is looking at Military Appreciation Nights. We have a big PULSE article on the topic, plus a lot of flagged content on the site linked below.
How you are reaching out to these stars in the community?
The last 18 months, thousands of frontline workers and healthcare heroes throughout the Chicago area have worked tirelessly to protect us.
The Wolves are donating tickets to healthcare heroes and frontline workers throughout the 2021-22 regular season thanks to these sponsors. pic.twitter.com/YasNfr8P7m
— Chicago Wolves (@Chicago_Wolves) October 5, 2021
