We talk a lot about building, creating and selling experiences for fans. Letting a young fan run the bases after the game lets them live out a fantasy and bonds them with their team. typically those experiences are mostly personal, they create the memories for those taking part, or perhaps for their families.
Last week the Phillies used one of those stock experiences (changing out the bases) in a unique way that was clearly a moving and memorable experience for everyone in the stadium, not just the guy changing out the base. At a spry 98 years old, Al Vallorani helped the Phillies change out 3rd base in connection with the Phillies Hometown Hero program.
Great work by the Phillies.
World War II veteran Al Vallorani emigrated to Philadelphia from Italy in 1923. He joined the US Army in 1943.
Today, at 98 years old, he's changing third base for us as our Rothman Hometown Hero. Thank you for your service, Al! 🇺🇸 pic.twitter.com/jDX9S9fAM0
— Philadelphia Phillies (@Phillies) August 27, 2019
Here is an example of how the promotion looks to fans in the building, including the partnership with Rothman Orthopaedic Institute.
.@USArmy SSG Eddie Haddle was recognized as the @Phillies and #RothmanOrtho Hometown Hero last week at @CitizenBankPark.
Congrats, Eddie! Thanks for your service to our great country! pic.twitter.com/KiUl0zokaK
— Rothman Orthopaedic Institute (@RothmanOrtho) August 1, 2018