Experience for One, Moving for All

Phillies combine experience with Military Appreciation and everybody wins.

We talk a lot about building, creating and selling experiences for fans. Letting a young fan run the bases after the game lets them live out a fantasy and bonds them with their team. typically those experiences are mostly personal, they create the memories for those taking part, or perhaps for their families.

Last week the Phillies used one of those stock experiences (changing out the bases) in a unique way that was clearly a moving and memorable experience for everyone in the stadium, not just the guy changing out the base. At a spry 98 years old, Al Vallorani helped the Phillies change out 3rd base in connection with the Phillies Hometown Hero program.

Great work by the Phillies.

Here is an example of how the promotion looks to fans in the building, including the partnership with Rothman Orthopaedic Institute.

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