That Thing They Did in Erie

Erie ensures their promotion isn’t a one hit wonder with a big roll-out and a big photo gallery to share their success with fans.

The Erie SeaWolves changed their name to the Erie Wonders recently to honor Erie’s chart-topping native sons, The Wonders (Oneders). The pop quintet hit it big in 1964 with their catchy hit single, That Thing You Do! The team wore special Wonders jerseys, which were auctioned off to support youth music education in the Erie area.

The game entertainment featured ALL the band’s hits for fans to enjoy.

Actually the whole production was a playful run-up of the 1996 comedy film co-starring, written and directed by Tom Hanks. In the film an Erie PA teen band became a one-hit wonder with their song “That Thing You Do!”

That Thing You Do! is a 1996 American comedy film co-starring, written and directed by Tom Hanks, in his directorial debut. It tells the story of the rise and fall of a fictional 1960s one-hit wonder pop band, and it also stars Tom Everett Scott, Liv Tyler, Johnathon Schaech, Steve Zahn, Ethan Embry and Charlize Theron. The film resulted in a musical hit with the titular song of the same name, which was nominated for an Academy Award and a Golden Globe Award for Best Original Song. (wikipedia)

So much to love about the promotion, first catching the 25th anniversary of the movie based in Erie, the custom jersey and team name change for the night. The charity component was also on-point. The team later announced the Wonders Night at UPMC Park raised the highest charitable amount ever in Seawolves history.

Two great twist for the Seawolves promotion, first was the promise to play “all the bands hits”….pretty funny for a one-hit wonder band.

And then the team also SHARED THEIR SUCCESS with a huge photo gallery from all the stars on hand that night. Don’t forget to show your fans what they missed to stress the importance of the promotion.  If you don’t your promotional calendar might just be a one-hit wonder too.

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