Bark in the Park, Wet Nose Wednesday and Pucks and Paws… by any name, inviting pet owners and pets to the game has become a popular promotional staple. This classic engages fans, brings in new fans, connect your team with people favorite pets, can generate revenue and attract a lot of eyeballs on social media.
🐾 Bark in the Park is this Saturday!
Bring your dogs to the Tiger Terrace to root on the Tigers!
— LSU Softball (@LSUsoftball) April 5, 2023
Engages Fans: Bark in the Park promotions are a great way to engage fans and create a unique and enjoyable experience for them. It allows fans to bring their furry friends to the game and share the experience with them, which can create a stronger emotional connection with the team.
Attracts a New Audience: Bark in the Park promotions can attract a new audience to the game – dog owners who may not typically attend sporting events. It can also attract families with children who love animals and want to bring their pets to the game.
Positive Brand Association: By allowing dogs into the stadium, the team is creating a positive association with their brand. It shows that the team is pet-friendly and cares about the community. This can help improve the team’s reputation and foster loyalty among fans.
Generates Revenue: Bark in the Park promotions can generate additional revenue for the team. Many teams charge an additional fee for fans to bring their dogs to the game, and this can help boost ticket sales and revenue.
Creates Social Media Buzz: Bark in the Park promotions can generate social media buzz, with fans posting pictures and videos of their dogs at the game. This can help increase the team’s online presence and generate additional exposure for the team.
🗣 BARK IN THE PARK IS BACK ON SATURDAY!
We've got our Bark Box giveaway for one lucky pup in attendance, a dog bandana giveaway for every dog in the gate and a dogs-only concession stand! 🐶
🎟 : https://t.co/kZc9wDAM4q pic.twitter.com/xohsiIg2jN— WV Black Bears (@WVBlackBears) July 27, 2022
Now that you have the attention of these four-legged fans, the next question is how can you enhance the bond and create added value (for fans and sponsors)?
Just like the non-fur fans, our extensive research shows that dogs like swag too. Pet-related giveaways can make your Bark in the Park a real home run. Using a team branded dog tennis ball as an example.
Creates a Positive Association: By giving dog owners a tennis ball with the team’s logo on it, the team is creating a positive association with their brand. Dog owners are likely to associate the team with a fun and playful activity, which can help improve their perception of the team.
Increased Visibility: Tennis balls are often used in public spaces like parks and dog parks, where many people can see them. By having the team’s logo on the tennis ball, it can help increase the team’s visibility and reach a wider audience.
Builds Community: Dog owners often have a strong sense of community, and by giving them a tennis ball with the team’s logo on it, the team is tapping into that community. It can help create a sense of belonging among dog owners and make them feel like they are part of the team’s community as well.
Cost-effective: Giving away tennis balls with the team’s logo on it can be a cost-effective way to promote the team. Tennis balls are relatively inexpensive, and the cost of printing the team’s logo on them is minimal.
— Richmond Flying Squirrels (@GoSquirrels) May 8, 2017
It’s a win-win situation for both the team and the dog owners (and dogs). Don’t forget to add concourse space for pet vendors and adoption opportunities. Plus splash pools and pupperchinos!
Gameops.com has a big selection of pet-friendly premiums. We have highlighted a few, please use the form below if you’d like more info, pricing or to place and order on any of these popular giveaways.